BACKTOBACK is a London-based clothing brand, founded by Athena and Bradley in 2017. With the streetwear industry being constantly overcrowded with skate and surf brands, the couple spotted a gap in the market and created a brand that takes inspiration straight from the dancefloor and early rave culture.
Influenced by music, art and nature, each piece of clothing from BACKTOBACK combines graphic prints with sustainable materials. From being out and about during the day to partying through the night, each piece is unique with elements of the dancefloor in mind, showing the balance between raving and sustainability, community and unity.
With festivals cancelled and rave culture being stripped of its unity and freedom due to lockdown measures, people are looking for new ways to escape reality and take care of their mental and physical health. Getting outside and exploring the natural world has never been more appreciated.
Much like the dancefloor, botanical gardens play a central role in meeting human needs, providing well-being and escaping the chaos of everyday life. With this in mind, for BACKTOBACK’s latest collection, Athena and Bradley looked towards the natural world and the sense of escapism as the inspiration behind their new collection. The brand has evolved and adapted with the urban explorer in mind. The collection presents lasting ravewear with a whole new purpose, with new colours and graphic prints inspired by nature.
On top of their wavey designs, BACKTOBACK is built on sustainable values. All clothing is manufactured in the UK and each piece is made from organic natural cotton that contains GMO-free fibre which is super breathable and perfect for those sweaty rave conditions.
Visit the BACKTOBACK website and escape the chaos with the new Botanical collection. Night Vision readers can also claim an exclusive 20% off until the end of February 2021 by using the code NIGHTVISION20 at the checkout. Shop here.
Find out more about BACKTOBACK Clothing in an interview we did with them last year.
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